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It is always exciting to receive a commission which you know will receive a great deal of exposure. This was certainly the case when we were commissioned to embroider a boxing robe with the word ‘Gervais’ on the back. This boxing robe would be sported by none other than Ricky Gervais on the front cover of Esquire Magazine (photographed by Rankin).
When your product is going to be viewed on the front cover of a popular magazine, it is vital that it is perfect. There would be no worse publicity than a poor quality product being displayed on the shelf. In this case, our job was made all the harder by only being given two days to turn it around. Thankfully we pulled out all the stops and supplied a perfect example to be used in the promotional photographs.